The newly designed Eco wallet made from fish leather only
We just got the green light from Kickstarter with only minor improvements suggestions so after two months of thinking and researching and two weeks of hard work we are finally ready to rock and roll. Once we have tweaked the site a bit we open up for business and this is when the real work starts. Lets go over the process once again.
The lesson learned so far is this :
It all starts with your Idea and the execution of it. Once you know what you want to pitch every thing else is easier. Once you know what you want to pitch finding the rewards is easy. Try to keep it as simple as possible.
1. Register at Kickstarter and read the handbook. Research all interesting projects and search for projects similar to yours. Research both those that have been fully funded and those that have failed. This will help you see a pattern and the road for you to take.
2. I did the Video last. Think about it from the start and even do the video first. Every thing you have to gather for the video will come in handy later on. All text material can be used later for press release and you get a visual feeling of what you are doing. Video is going to take up big chunk of your time.
3. Write up the text and have some one read over it even though you have done so your self many times. When you are sick and tired of it, read it two more times and try to see if you can make it even better. Do not stop tweaking text and lokk and feel of your campaign once it is in the air. Use all feedback you can get to better things.
4. Find any material that can support your case and pitching of your products. Even from those that could be seen as opponents. Have a look at it and see waht you can use in your pitching. Even though you do not post it keep it at hand if needed to answer some questions and give feedback or a push to your idea.
5. Take as high quality pictures as you can and have them ready in various sizes. One size does not fit all in this case. Blog, twitter, Facebook and other media all need different sizes. 800px long, 1200px long, 2400px longer side and so on. Sort them in folders so you can send with any letters or press release.
6. Prepare social media outlets as early as possible. Find your space on Twitter, Pinterest, Instagram, Facebook, G+ and any other site you think can help. Learn about the different sizes of posting and plan action to take advantage of that. Make your project seen on all this sites.
7. If you do not have the software and hardware needed for the video making consider hiring a professional for the job. The Video is a hard work and there is lot of thinking behind telling the story, finding the music, making text and recording sound. If you have what it takes to make it your self do start your preparation early so you wont have many extremely long nights. There will be enough of those in the days to follow.
8. Before you send the project to Kickstarter for evaluation have some friends look at it and give you feedback. Consider all possibilities and try to get various "types of person” to give feedback. Old and young. Men and women.
9. Once you have prepared every thing and sent your proposal to Kickstarter, take a good look at their response an think about their suggestions. Some fit well other are more difficult. Read them carefully and take a one last look at your project before you hit the go live button. I had made a silly error in the length of the video and nobody had noticed. Kickstarer did and sent me a line. Simple thing to do was to cut off 20min of black screen :)
10 You must have fun all the time and remember to spread the word about our Kickstarter campaign